"I love being part of designing a product, service or business that will leave the world better than how I found it. Whether I'm interviewing local farmers or about water sources in India or gathering sneaker intelligence on the streets of Detroit, my insights originate from a place of deep human connection."

I created an agency, and became an independent consultant, in a single moment. Of course, the building of a company took time, but my decision – to break away from an internal role and facilitate change from the outside in -happened in a split second.
‍
After key positions in Big Innovation, I saw threads of common problems that I couldn’t put down. I saw smart, well-intended teams who struggled to deliver on company vision because of systemic drag, a lack of effective process and almost zero co-authored, replication-friendly solutions to the issues plaguing them. I saw how valuable externality could be when I worked with outside innovators, entrepreneurs and thought leaders. I observed how futile change can be when a team hopes to break a barrier that is also being used as a company floor. This impression, after many years, left a mark. I knew as a practitioner, I could make a difference.
‍
One of the most common deficits I observed, across industry as much as company size, was a lack of culture of experimentation. Testing, learning and celebrating small steps isn’t just more fun (but that’s important, too), it actually gets people closer to the answer. Everyone will make mistakes and for innovation to work, that has to be ok. It’s inherently risky.
‍
I also saw people achieve amazing results, against the odds, with key behavioral shifts and non-obvious insights. I've been a part of teams working in environments with structures, systems and incentives that had been intentionally designed to enable innovation and were extremely successful in generating revenue growth. Where the freedom to experiment and validate hypotheses led to a culture of learning and the capacity to know when to let go and start anew. Having been a part of many of these inspirational models, I saw an opportunity to break away from the “inside,” to share this wisdom more effectively and to help others succeed, faster.
‍
Triple Agent is my answer to bridging these and other gaps for organizations that are ready to embrace ambiguity and experimentation.